“How can we find a sustainable way of contributing to feeding nine billion people, the number that will have to be met by 2050?”


The knowledge that the world’s population will grow to nine billion within a few decades puts a heavy responsibility on any company that is involved – be it directly or indirectly – in food production, water consumption and CO2 emissions. It is a responsibility that we will not evade; instead, we will respond to this demand and make a significant contribution. We do not see innovation as a green “gloss” that we are putting on the mission statement. Instead, it is one of the things that keep us afloat. It has become fundamental to everything we do.

The solution that grass species offer for global problems, both now and in the future, is greater than you might think. The right genetics and the right technology allow us to make a significant contribution to improving public health in general, through the best dairy and meat products and reductions in global CO2 emissions. More directly, we improve farmers’ productivity by reducing the consumption of water, fertilizers and pesticides. This is our contribution to a better world for the generations that will follow us.