Heritage Seeds is pleased to announce their seed portfolio will be exclusively represented in Pakistan by the Agri Division of Matra Asia (Pvt) Limited under the leadership of Mobeen Ahad Khan, Head of Agri Business.
Matra Asia (Pvt) Limited is an Agri and Dairy Farm Inputs company focused at introducing the latest and most advanced research across the world in the field of agriculture to the farmers of Pakistan.
Mr Khan has been involved in the dairy industry for the past five years and is well acquainted with seed and forage market in Pakistan.
The aim of this new and exciting partnership with Matra Asia is to introduce our improved varieties to the Pakistani farmers. By utilising our varieties, the farmers will have the ability to increase their production levels and overall bottom line.
"The Pakistan market is well suited to our varieties, and appointing an exclusive agent was the natural progression. We are absolutely delighted to have the experience of the Matra Asia team providing the technical back up and support required to get the most from the genetics we offer," explains Roger Dennis, Heritage Seeds International Sales & Marketing.
"We look forward to working with Mr Khan and his team to create higher efficiencies in forage production within both the dairy and beef sectors in Pakistan", Mr Dennis said.